Boulder, Colo.—The Brewers Association (BA) is pleased to announce that Esther and JC Tetreault, co-founders of Trillium, will deliver the keynote address at the 2025 Craft Brewers Conference® & BrewExpo America® (CBC) on April 29 in Indianapolis.
In their keynote, “Maybe You’re Not Doing It Wrong: Finding YOUR Path to Success,” Esther and JC will share their journey of innovation, sustainability, growth, and resilience; a path forged upon careful decision making and strategy. From its beginnings in 2013, Trillium has remained committed to crafting world-class beverages while exploring new ways to innovate in product, process, and customer experience. Trillium’s dedication to quality, sustainability, and community have become cornerstones of the brand and have shaped the company’s evolution against the backdrop of a rapidly changing craft brewing marketplace.
“Our path is not unlike yours. We’ve made serious decisions, juggled plans with reality, and rode the crests and valleys of the market. We’re eager to share how our strategy-driven approach has helped us navigate the day-to-day challenges and provide you with actionable items to consider for your brewery,” said the Tetreaults in a joint statement. “In the twelve years since Trillium opened until today, our industry has changed dramatically; from the emergence of New England style IPA, through the complexities of COVID-19, to the current explosion of consumer interest in new products and experiences, all of us have experienced both joy and frustration while plying our craft. We look forward to sharing our approach to hospitality, continuous improvement, and innovation that has helped us remain resilient.”