Sponsorship Opportunities - Craft Brewers Conference

Stand Out at the Craft Brewers Conference

CBC is the largest gathering of beverage alcohol producers in North America! CBC will grow your business. An incredible line up of sponsorship opportunities will help you be remembered amongst the 550+ exhibitors being showcased in BrewExpo America.

boasting over

11,000 Attendees

more than

3,000 Breweries

550+
Exhibitors

See why you need to be a part of CBC through review of
2024 Post-Event Report.

CBC Sponsorship Levels

With four levels of sponsorship, we’re here to help you tailor a package that meets your goals and budget.

Lanyards

Be the exclusive sponsor of the most visible asset of the conference. All attendees will be wearing sponsored lanyards with their conference badge.

Your Idea Here

Do you have a creative idea that you don’t see listed here? Or, are you looking to take on multiple assets to be at the highest, most prominent level of sponsorship? Contact us to explore the possibilities.

Attendee Bag

You’ll be placing your brand in the hands of thousands of attendees when you sponsor the bags that all attendees are given upon checking in to the conference. You’ll also be recognized for your exclusive sponsorship of the attendee bags in collateral materials and advertising. The Brewers Association will provide the bags, you provide the art!

Mobile Application

Bring attendees the official Craft Brewers Conference mobile application where they can easily find event happenings, locations, times, and more. The mobile app is the most up-to-date, comprehensive event resource, and attendees will see your company as providing a must-have resource.

Branded Escalators

Watch your visibility climb while a captive audience ascends with your brand impression on the vertical space of the escalators between the floors where the conference sessions are held.

Hospitality Lounge (Includes Beer Station)

Your brand is guaranteed to stand out amongst a handful of sponsors networking with attendees with beer in hand in main lobbies of the convention center. This sponsorship includes the lounge space and furniture, and all beer and beer service is provided by the Brewers Association.

Beer Service Team

The Beer Service Team is at the heart of the Craft Brewers Conference & BrewExpo America®. This team consists of nearly 30 individuals responsible for all aspects of beverage alcohol flowing to attendees at the Welcome Reception, in BrewExpo, in hospitality suites, at all Beer Stations and so many more networking occasions.

Registration Area

Every brewer, distributor, attendee, media, exhibitor and other VIPs will see your brand front and center when they check into the conference. Placed in a prominent location, everyone will walk by and see your support of the show numerous times per day.

Stair Graphics

Every brewer, attendee, and exhibitor will see your brand front and center on these high trafficked staircases. Placed directly on the stairs, everyone will see your support of the show as they head up and down.

Quick Glimpse CBC Guide

You’ll be front and center when you own the go-to guide attendees reference numerous times a day to see seminar times and locations, as well as all other event happenings. The Quick Glimpse Guide is one of the most visible assets of the event. You’ll enjoy branding on every panel, as well as a full-page back cover advertisement.

General Session & Continental Breakfast

Be recognized for helping to kick off each day of the conference by sponsoring an inspirational session held in the largest event ballroom, as well as that day’s continental breakfast. Breakfast provided by the Brewers Association.

Seminar Audio Recordings

Your company will be remembered before, during, and after the conference for providing the seminar recordings free of cost to all attendees. This is a great opportunity to get your company front and center at the nation’s largest gathering of craft brewing professionals and provide them with a resource to be used well after the conference.

Wellness Area

Created by popular demand, the Wellness Area is a welcoming space where attendees can sit back, relax and enjoy some down time during the event. The Brewers Association will provide tables and chairs for focused work, as well as yoga, sound baths and stretching to unwind and refresh.

Premier Product Showcase

Developed to enhance your presence in BrewExpo and/or if staff availability is sparse, this opportuinty is a perfect fit. Brand your space in a high traffic area of the venue, where attendees will see your messaging multiple times per day going in and out of seminars and BrewExpo.

Wall Banners

Every brewer, attendee, and exhibitor will see your brand front and center in these high trafficked areas. Placed prominently on walls throughout the convention center, everyone will see your support of the show as they travel through the venue learning, networking and finding new supplier partners.

Commemorative Glass

Be remembered by providing the commemorative Craft Brewers Conference glass to all conference attendees. You’ll see attendees utilizing this glass at beer stations, hospitality suites, hospitality suites, as well as at water stations!

Digital Signage: Main Entrance Videos

The main entrance of the convention center features three 14’x14′ video monitors that will display your brand message, welcoming attendees to the event as well as being the last thing they see when they depart each day. Hospitality Lounges and a food court are also near for added exposure.

Your Idea Here

Do you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.

BrewExpo Beer Station

Your brand is guaranteed to get noticed when you are slammed with attendees waiting to taste your incredible selection of carefully curated beverage alcohol from your customers. This sponsorship includes a beer station space on the tradeshow floor and the marketing of the beer station in all available conference materials.

BrewExpo Hospitality

Host a Happy Hour in BrewExpo wherein you can source beverage alcohol from the convention center and serve spirits, cocktails, beer and wine. If your space is large enough, you could even host a Happy Hour after the Expo closes on one of the days and the Brewers Association could provide beverage service.

Commemorative Hat or Shirt

Have a walking billboard of your company at CBC! The clothing item will be available to attendees for purchase during the registration process, so your brand will be seen by attendees numerous times before the event, on-site when attendees proudly wear their shirt or hat, and after the event as well.

Sustainability Sponsor

Be recognized as helping to bring sustainable efforts to the Craft Brewers Conference. Brand the Convention Center’s recovery stations that help attendees divert from the landfill with compost and recycling centers.

Welcome Reception

Be the exclusive sponsor of the most anticipated evening of the conference. All attendees converge to connect with colleagues they haven’t seen in ages, meet new friends, sample great local craft beer, and kick off the conference.

First Time Attendee Reception

Make an impression with attendees starting their journey in craft beer. Conference newcomers get tips and advice from the Brewers Association Event Committee on how to make the most of their first CBC, while enjoying great craft beer, of course!

Water Station Sponsor

Everyone knows CBC is a long event and hydration is the key to sustaining through the long days. Brand the water stations placed throughout the seminars, BrewExpo, and other main walkways.

Seminar Room Sponsorship

Sponsor a room where the majority of seminars in a track relevant to your company are conducted, ensuring you reach the right producer contacts. Your company can brand the seminar room with intro slides, banners and other marketing materials so that attendees continue to associate your company with their conference learning.

BrewExpo Floor Cling Package

Help attendees easily locate your booth and remind them to come visit you in BrewExpo. Your logo and a directional arrow with your booth number will appear in a series of ten 24″ x 24″ clings leading to your space.

Lounge Area

Give attendees an area to relax, conduct business, and learn all about your products or services in your branded lounge. Placed strategicaly in main lobbies and walkways throughout the convention center, lounges offer an incredible networking opportunity and ability to stand out from the 600+ booths in BrewExpo.

Digital Signage: Video Monitor in Work Space

This 9′ x 6′ video monitor is placed strategically at eye level near the main entrance door of the venue, and is situated near a food court and large seating area that will be packed with attendees for the duration of the show.

Aisle Marker Package

Help brewers navigate the massive Expo floor through branding of eight aisle markers in BrewExpo. Placed prominently above each aisle, these massive wayfinders are key to a successful tradeshow, and will ensure beverage alcohol producers know how to find your booth.

Sponsored Seminar

Host a one-hour presentation showcasing your solutions and thought leadership. Conducted in rooms for 120+ attendees, the Brewers Association will provide the room, set the AV and market your seminar through the website, email, social media, and the Quick Glimpse Guide.

Supporting Marketing Package

Take advantage of this all-encompassing opportunity to get your company front and center at the nation’s largest gathering of craft brewing professionals. Customize a visibility package with print advertising in The New Brewer, branded panels at the event, website advertising and/or BrewExpo aisle markers.

Official Off-Site Nightly Event or Tour

Host an official Craft Brewers Conference nightly event or facility tour and be remembered well beyond the three days of the show. Your company plans and produces the event, and the Brewers Association will work with you and your team to promote and market it to attendees.

Hospitality Suite

Host a 2.5 hour party during the afternoon at the convention center for the ultimate networking engagement. The Brewers Association provides the room and beverage alcohol, as well as markets the event. You and the team simply show up, thank customers and form new relationships.

Commemorative Gift

Present attendees with a gift for pick up at Registration to help commemorate their CBC experience. The gift will be placed alongside other conference must-haves such as the Quick Glimpse Pocket Guide and commemorative beer.

Continental Breakfast

Attendees will be grateful that you helped start their day right by providing a continental breakfast to kick off the day of networking, learning and forming new partnerships.

Coffee Break Station

Keep attendees going strong throughout the afternoon. Use this opportunity to brand coffee stations with your company and marketing materials while providing a cup of Joe or tea to finish out the day strong.

Digital Signage: Food Court

This active food court across from a BrewExpo entrance, near a main seminar ballroom and next to escalators to the second level is sure to be packed with attendees. Display a 8′ x 10′ video, or place a runner along the bottom for high impact.

Paws & Relax Station

Be amongst a handful of sponsors bringing furry friends into BrewExpo. The Paws & Relax Station features a handful of therapy dogs for attendees to love on, who can also be brought to your booth as an added traffic driver. Extra bonus: You’re supporting the non-profit who brings the dogs in. Everyone wins!

Your Idea Here

Do you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.

Enhanced Visibility Package

If you’ve invested in a sponsored asset and want to increase your reach, this add-on will help maximize your presence before, during and after the show. Gain added presence through branded panels, website or email banner advertising and aisle markers.

Private Meeting Room

Are you in need of a private area to conduct business and/or have internal meetings while your team is all in one place? We’ve got you covered! We’ll provide the room, set how best suits your purposes for one day or all three days of the show.

Branded Panels

Stand out and get noticed! Brand your company with two large advertisements placed on two separate cube units placed throughout the most heavily trafficked areas at the conference. Each panel is 38” w x 88” h.

Column Wraps

The Convention Center has large columns throughout all major walkways, and you’ll have the ability to promote your brand with a larger-than-life column advertisement that attendees can’t miss. Cost includes printing and installation.

Floor Clings

Let attendees know about your company as they’re walking throughout the venue going in and out of the Expo, seminars, hospitality suites and more. Cost includes printing and installation.

Aisle Signs

Help attendees find your booth while staying front of mind with a BrewExpo Aisle Marker or two. Your logo and booth number will appear in the aisle of your choice to help attendees easily find you.

Floor Clings

Help attendees easily find your booth through a floor cling or two in main traffic areas of the convention center. Each cling is 3′ x 3′ and the Brewers Association will work with you on the most strategic, visible placement to help attendees find to your booth. Cost includes printing and install.

CBC Booth Crawl (16 max)

Drive traffic to your booth and give beverage producers a reason to engage with you in the Expo. The first 100 attendees to complete the hunt will receive a gift from the Brewers Association, and all who complete the card will be entered to win a grand prize. Always a hit at the show!

The New Brewer Print Advertising

The March/April issue of The New Brewer drops in late-March and reaches 31,500+ members of the Brewers Association. Let prospects know why they need to seek you out at CBC. Advertisements start as low as $600. See more information here.

The New Brewer CBC Supplier Showcase

This special supplement in the May/June issue of The New Brewer drops right after an incredible CBC. You provide an image and text, and we’ll design the advertisement for you! The supplement is also posted on BrewersAssociation.org as well as promoted via the BA Weekly Member digest.

CBC Website Pop-Up Ad

CraftBrewersConference.com is the hub of event information prior to the show and enjoys a significant amount of traffic. Place a pop-up advertisement that shows in the bottom right-hand corner of each web page when attendees visit the site. They can’t miss it!

Dedicated CBC Attendee Email

Deliver a dedicated company message to all that you’ll see on-site! You provide all the content and imagery, and the Brewers Association will send the message on your behalf.

Partner Mail (To Attendees and All BA Members)

Extend your message beyond CBC attendees and hit the entire Brewers Association email distribution list of 21,000 beverage producer contacts. See more information here.

CBC Attendee Email Ad

Design a banner advertisement that’s placed on an email that goes to all CBC attendees. Let beverage producers know why the need to visit you at CBC and what’s they can look forward to.