We have an incredible line up of branding-building sponsorship assets. Please select a level of sponsorship below, which is based off of expenditure, to see the opportunities within each category of sponsorship. Most opportunities are limited, so reach out to us today! Or, if you’re interested in post-event opportunities, you can see an overview of print, digital and sponsored content options via our online Visibility Kit.
Each year, professionals throughout the craft brewing industry attend the Craft Brewers Conference to network, find suppliers, and seek the advice they rely on for success in a growing industry.
Sponsoring at the Craft Brewers Conference & BrewExpo America will provide your company an increased level of exposure in front of thousands of devoted brewers, brewery managers and restaurant personnel.
Prospective Sponsor Resources
Download the 2024 Post-Event Report. Interested in becoming a sponsor? Submit this form and tell us more!
No Sponsorship Level Selected
Platinum Level Sponsorship Opportunities
Be the exclusive sponsor of the most visible asset of the conference. All attendees will be wearing sponsored lanyards with their conference badge.
Be the exclusive sponsor of the most anticipated evening of the conference. All attendees converge to connect with colleagues they haven’t seen in ages, meet new friends, sample great local craft beer, and kick off the conference.
Gold Level Sponsorship Opportunities
You’ll be placing your brand in the hands of thousands of attendees when you sponsor the bags that all attendees are given upon checking in to the conference. You’ll also be recognized for your exclusive sponsorship of the attendee bags in collateral materials and advertising. The Brewers Association will provide the bags, you provide the art!
Bring attendees the official Craft Brewers Conference mobile application where they can easily find event happenings, locations, times, and more. The mobile application gets used by many, who will see your company as providing a must-have resource.
Watch your visibility climb while a captive audience ascends with your brand impression on the vertical space of the escalators between the floors where the conference sessions are held.
Your brand is guaranteed to get noticed when you are one of seven lounge area sponsors. This sponsorship includes the lounge space, as well as a beer station. Seating areas and food kiosks will be located near the lounge area, and all beer and beer service will be provided by the Brewers Association.
Stay top of mind with a banner ad in every attendee’s registration confirmation email. Over 13,000 emails delivered.
The Exhibit Hall Dormers are immense digital signs located above the 3 entrances into the BrewExpo Halls. Towering above the Level 3 Concourse, they are the largest screens in the Music City Center and are visible from the third and fourth floors as well as from the exterior on Demonbreun Street. These screens offer unmatched attendee visibility and impressions. This sponsorship will also include branding on a 90” monitor at the entrance to Hall A.
The Beer Service Team is at the heart of the Craft Brewers Conference & BrewExpo America®. This team consists of nearly 20 individuals responsible for all aspects of beer flowing to our attendees…in the seminar rooms, in the BrewExpo, for hospitality suites, for the welcome and closing receptions, and more. With more than 6,000 brewery representatives in attendance, the reach and exposure the Beer Service Team receives in front of the industry is tremendous.
Every brewer, attendee, and exhibitor will see your brand front and center when they check into the conference. Placed in a prominent location, everyone will walk by and see your support of the show.
Every brewer, attendee, and exhibitor will see your brand front and center on these high trafficked staircases. Placed directly on the stairs, everyone will see your support of the show as they head up and down.
The convention center has gorgeous natural light throughout all major walkways, and you’ll have the ability to promote your brand with a larger-than-life advertisement that attendees can’t miss. Cost includes printing and installation.
You’ll be front and center when you own the go-to guide attendees reference numerous times a day to see seminar times and locations, as well as all other event happenings. The Quick Glimpse Guide is one of the most visible assets of the event.
Do you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.
Silver Level Sponsorship Opportunities
Every brewer, attendee, and exhibitor will see your brand front and center in these high trafficked doorways. Placed prominently on entrance/exit doors, everyone will see your support of the show as they travel in and out of the convention center.
Associate your company with the world renowned Craft Brewers Conference. Help kick off the conference by sponsoring one of the most visible events – the continental breakfast served prior to the keynote address. Start each conference attendees’ day right by providing them with a complete continental breakfast. Breakfast provided by the Brewers Association.
The Corner Wrap Displays are large, crystal-clear video screens deliver a lasting impression to attendees as they’re entering and exiting the 3 walkways to the Expo halls and provide the perfect space for your message and graphics to be noticed.
Your company will be remembered before, during, and after the conference for providing the seminar recordings free of cost to all attendees. This is a great opportunity to get your company front and center at the nation’s largest gathering of craft brewing professionals and provide them with a resource to be used well after the conference.
The Brewers Association Safety Bootcamp is designed for brewers, cellar workers, packagers, managers, and owners. Led by a hand-picked team of brewing industry safety instructors, this pre-conference bootcamp focuses on identifying and reducing hazards in the brewery. The estimated 450 in attendance will receive a certificate of completion for their safety records.
Be one of no more than 4 sponsors of the most anticipated evening of the conference. All attendees converge to mingle with colleagues they haven’t seen in ages, and meet new friends, sample great beer and kick off the conference. The Brewers Association will take care of all décor and plans for the party, you and other sponsors get to activate within the event and tie your name to it. Beer and food will be provided by the BA.
Every brewer, attendee, and exhibitor will see your brand front and center in these high trafficked areas. Placed prominently on walls, everyone will see your support of the show as they travel through the convention center.
Be remembered by providing the commemorative Craft Brewers Conference glass to all conference attendees.
Do you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.
Bronze Level Sponsorship Opportunities
Your brand is guaranteed to get noticed when you are amongst a select few able to serve beer in BrewExpo America. This sponsorship includes a beer station space on the tradeshow floor and the marketing of the beer station in all available conference materials.
Every brewer, attendee, and exhibitor will see your brand front and center in these high trafficked areas. Placed prominently on windows, everyone will see your support of the show as they travel through the convention center.
Place your brand in front of every attendee at the host hotel by branding the hotel key cards with your company and key message. An invaluable opportunity.
Every brewer, attendee, and exhibitor will see your brand front and center in these high trafficked stairways. Placed prominently on railings, everyone will see your support of the show as they travel through the convention center.
Be recognized as helping to bring sustainable efforts to the Craft Brewers Conference. Brand the Convention Center’s recovery stations that help attendees divert from the landfill with compost and recycling centers.
Every brewer, attendee, and exhibitor will see your brand front and center in these high trafficked areas of the Brew Expo. Placed prominently in the aisles, everyone will see your support of the show as they travel through the trade show floor.
Make an impression with attendees starting their journey in craft beer by sponsoring the First Time Attendee Open House. Held on Sunday afternoon, conference newcomers get tips and advice from the Brewers Association Event Committee on how to make the most of their first CBC, while enjoying great craft beer, of course! More than 200 first timers generally attend the Open House.
Everyone knows CBC is a long event and hydration is the key to sustaining through the long days. Brand the water stations placed throughout the seminars, BrewExpo, and other main walkways.
Help attendees find your booth while staying top of mind with a BrewExpo America floor cling sponsorship. Your logo and a directional arrow or “Visit Booth # XXX” message will appear in a series of ten 24″ x 24″ (max size) floor clings leading to your booth. This is a great opportunity for brand awareness in the BrewExpo and to visually remind attendees they need to come and visit your booth.
Give attendees an area to relax, conduct business, check their email, and learn all about your products or services in your very own branded lounge. We’ll set up 8′ round tables in a main walkway where you can place pull up banners, table top collateral, and a nice display.
Attendees will continue to associate your company with their conference learning during and after the event, thanks to prominent logo placement and opportunities for your company to offer marketing materials to attendees.
The overhead Wayfinding Pods are groups of four monitors in 17 locations throughout the Music City Center. Their double-sided, four-video monitor configuration allows for the perfect blend of attendee event graphics and sponsorship paired with event wayfinding assets.
Host a presentation of your product or service, and we’ll help you market it to attendees through advertising, the print program, the web, and the pocket program.
Take advantage of this unique opportunity to get your company front and center at the nation’s largest gathering of craft brewing professionals. Participating as a sponsor will help your business stand out from the other exhibitors and be recognized as a valuable supporter of the conference.
Be the host of a Craft Brewers Conference officially sponsored nightly event and be featured in front of the beer and brewing industry. Your company can plan and produce the event, and we will work with you and your team to promote and market it to our attendees.
As a hospitality suite sponsor, your brand will be front and center when attendees are relaxing and socializing. This sponsorship includes visibility in the hospitality space and all available conference materials.
Present attendees with a gift or product placed in their event bag to help commemorate their CBC experience. Affiliate your company with the BA, the recognized leader in bringing the craft brewing industry together.
Attendees will be grateful that you helped start their day right by providing a complete continental breakfast. Increase your impact by having each breakfast associated with your brand.
Promote and brand your company while highlighting conference attendees during and after the best beer industry conference in the United States. This opportunity allows your company to be the exclusive photography provider of the Craft Brewers Conference & BrewExpo America®.
Generate booth traffic and create a buzz on the show floor! Professional chair massages are provided in a quiet area of the conference where attendees can enjoy a chair massage at no charge by presenting a coupon from you, the sponsor. Coupons can be distributed from your booth or in conference attendee bags.
There’s no other industry like this one…where business partners and competitors are also friends. Help attendees remember the event by branding the photo strip they’ll receive after sitting in your photo booth, which will be placed in one of the main trafficked areas of the show.
Keep the attendees awake and aware of your company. Use this opportunity to brand coffee stations with your company’s logo while serving attendees a hot cup of coffee or latte to wake-up and have a great day at the conference.
Do you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.
Additional Add-Ons
Enhanced Visibility Package for existing Sponsors
If you’ve invested in a sponsored asset but would like to increase your reach, we have developed a sponsorship package add-on to help you maximize your presence. Following are some additional package options, in addition to what’s included in your existing package.
- Attendee mailing list
- Branded Panels
- Website banner ad on BrewersAssociation.org or CraftBrewersConference.com
On-site Visibility (Not a Sponsorship)
The Convention Center has large columns throughout all major walkways, and you’ll have the ability to promote your brand with a larger-than-life column advertisements that attendees can’t miss. Cost includes printing and installation.
Stand out and get noticed! Brand your company with two large advertisements placed on two separate triangular units that will be placed throughout the most heavily trafficked areas at the conference. Each panel is 38” w x 77” h
Let attendees know about your company as they’re walking throughout the venue going in and out of the Expo, seminars, hospitality suites and more. Cost includes printing and installation
Help attendees find your booth while staying front of mind with a BrewExpo America Aisle Marker Sponsorship. Your logo and “Visit Booth # XXX” will appear in a 5’ w x 2’ h section on the front and back of seven different aisle markers located throughout the expo area. This is a great opportunity to remind attendees that they need to come and visit your booth.
Help attendees find your booth while staying top of mind with a BrewExpo America Floor Cling Sponsorship. Your logo and a directional arrow or “Visit Booth # XXX” message will appear in a series of ten 24” x 24” (max size) floor clings leading to your booth. This is a great opportunity for brand awareness in the BrewExpo and to visually remind attendees they need to come and visit your booth.
Do you have a creative idea that you don’t see listed here? Please contact us and we will work with you to bring it to life, offering great exposure at the Craft Brewers Conference.
Note: Publication bins are a sponsored asset. If you are interested in providing your publication to attendees, please contact us about this opportunity.
Contact Us
Want to check out other advertising and sponsorship opportunities through the Brewers Association? Visit our Advertising Media Kit.
